THREE-DAY THIRD MODULE OF DIGITAL MARKETING TRAINING ON CONTENT MARKETING HELD IN PODGORICA
The Association of Youth with Disabilities of Montenegro (AYDM), in cooperation with the Municipality of Kotor and the company MAMM DOO from Nikšić, organised the final module of a three-part training in digital marketing on the topic of Content Marketing, from December 18 to 20, 2024, at the Science and Technology Park of Montenegro in Podgorica.
After acquiring knowledge and skills in Digital Marketing Strategy and Social Media Marketing, which were the focus of the first and second modules, our 25 participants from Podgorica, Nikšić, Bar, Bijelo Polje, and Petnjica had the opportunity to further enhance their skills and knowledge through the third module on Content Marketing. During this module, participants had the chance to apply the techniques they learned in practice, analyse real-world examples, and develop their own strategies for digital promotion. Through working on creating original and relevant content, participants were introduced to various tools and techniques that enable them to effectively communicate with their target audience, improve their brands’ online presence, and achieve better results in the market.
Throughout the three days of training, participants had the opportunity to explore examples of best practices and share their personal experiences, which significantly contributed to a deeper understanding of theoretical concepts.
The trainer for the course was Anđela Đokić, a long-time educator in digital marketing for small and medium businesses, the director of MAMM DOO from Nikšić, and one of the representatives of the Montenegrin team in the DI-MARC project.
On behalf of AYDM, project coordinator Aleksandra Pavićević addressed the participants, expressing her satisfaction with the positive atmosphere and strong connections between the participants, which facilitated the building of a community and space for experience exchange and mutual support.
„As you learned during this training, digital marketing is not just about technical skills, but also about connecting with people and the community. I hope you will continue to exchange experiences, support each other, and build networks that will help you grow and succeed. I wish you much creativity in your future work, and I believe that, together with trainer Anđela, you will continue exploring new trends and opportunities in this dynamic industry. May every challenge be a new opportunity for growth,“ said Pavićević.
This activity is part of the project Empowering Persons with Physical Disabilities for Remote Work through Digital Marketing Competence Enhancement (Digital Marketing Capacity Building – Empowering Persons with Physical Disabilities for Remote Work – DI MARC), coordinated and led by the Institute of Economic Sciences from Belgrade, with partners including institutions, companies, and NGOs from Montenegro, Serbia, and Croatia, with financial support from the European Commissionas well as with co-financing from the former Ministry of Public Administration, the current Ministry of Regional-Investment Development and Cooperation with Non-Governmental Organizations.



More news
- ENCOURAGING PEOPLE WITH DISABILITIES TO ENGAGE IN DIGITAL MARKETING FOR PROFESSIONAL DEVELOPMENT AND GREATER EMPLOYMENT OPPORTUNITIES
- THREE-DAY THIRD MODULE OF DIGITAL MARKETING TRAINING ON CONTENT MARKETING HELD IN PODGORICA
- PREVIEW: THREE-DAY TRAINING ON CONTENT MARKETING IN PODGORICA
- PEOPLE WITH DISABILITIES ATTENDED THE SECOND TRAINING ON THE TOPIC OF SOCIAL MEDIA MARKETING
- PREVIEW: THREE-DAY TRAINING ON SOCIAL MEDIA MARKETING IN PODGORICA